About Us

123 Lab Diamonds is a subsidiary of Chee's Group (www.cheesgroup.com), bringing over 30 years of jewelry sales and marketing expertise to a new generation of fine jewelry.

 

123 Lab Diamonds is specialized exclusively in lab-grown diamonds that are chemically, physically, and optically identical to mined diamonds by using advanced CVD and HPHT technology, at a fraction of the cost. Our philosophy is simple: brilliant diamonds should be worn and enjoyed every day, not reserved for rare occasions.

 

Our collections are thoughtfully designed for daily wear, available in standardized styles or crafted to your personal specification. Every piece is offered at an affordable, transparent price, backed by independent gemological certification — because at 123 Lab Diamonds, quality and value should never be a guessing game.